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Holistic Health & Wellness Coach

Stop Saying Sorry ??

on July 20, 2014

Pantene Sorry 

(Click the words above to see the commercial)

Pantene’s new TV commercial tells us to “stop being sorry!”  Their message is that we say “sorry”  too often and it’s become useless verbiage.  They tell us to “Be Strong and Shine”. Indicating that we are weak when we say “sorry”.

Overused and meaningless? Is it?  I was disappointed when I saw the commercial.  In a society where we are already divided by race and religion (one only has to observe people for a short time to know this remains true), now we are suggesting common courtesy is overrated?  I think NOT!

Since I first saw the commercial, I have been paying closer attention to my use of “sorry” and I’ve been more watchful of how others use it too.  What an interesting study and so far I’m pleased to report the results have been perfectly positive.

While on a crowded dance floor, I heard many renditions of “sorry” as dancers bumped others.  Even with a language barrier, there is no mistaking the acknowledgement of “ooops I didn’t mean to bump you”.  There were smiles of acknowledgement and acceptance and returns of the apology.  In the airport, I again witnessed multiple uses of “sorry” as luggage trailed in the wake of travelers and often got in the way of others.  And when carry on bags bump passengers already seated, the acknowledgement of that bump is greatly appreciated.  I could go on and on.  The words, “I’m sorry”, can be used to mean so much more than just “oops” too.   A malpractice attorney once told me that so many medical malpractice lawsuits could be resolved or avoided initially if there had just been an apology!  And then there is the driving experience!  How many ways can we say “sorry “to other drivers while in a moving vehicle with windows closed.  Many times a simple head nod acknowledges and resolves.

It is in our recognition of others as human beings that we acknowledge their existence and their place to BE.  Apologies let the receiver know they matter…they have value! When we say we are sorry, we are stronger than ever.  Why?  Because it means we have let down our defenses, reduced our offenses,  and chose to recognize and acknowledge another.  The choice to honor and recognize another is from strength.  So yes, be strong and shine.  But stop saying sorry?  NEVER!!

How do you say, “I’m sorry!”


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